Press play, sit back & enjoy the show!
That's certainly a lot easier than reading all about a company or product. What better way for you to engage your target audience than with a movie?
Investment in the very latest technology enables not only a Super High Definition cinematic quality capture, but also 'Super Slow Motion'. Our equipment choices are highly considered to offer the most versatile services to our customers.
This week's featured video production was produced for a company that specialises in Tool Tethers. The film was created as part of a series aimed at raising awareness about the dangers of falling tools from high-rise buildings.
Define the light worked closely with the client during the pre-production stages to ensure that the script was storyboarded thoroughly and efficiently.
NLG 'Killer Screwdriver' Making of...
In order to blow the screwdriver off of the scaffolding, a cone was fashioned from a tarpaulin sheet. This concentrated the blast of air, and allowed for greater control over its direction.
One of the hardest tasks in the making of the 'Killer Screwdriver film was creating the feeling of height to our set. We had a limited amount of working height in the studio environment.
Working 2-3 floors up would also present health and safety issues. We decided that shooting in a darkened room would offer the perception of a high structure at ground level.
The use of a small camera crane for many of the scenes made for a compact, but versatile means of achieving the angles we had illustrated on our storyboards.
Shooting at a high frame rate of 200 fps, gave the debris a super slow motion, dramatic look.
A chromakey background was used on a rotating table to create the falling screwdriver effect. The scaffolding was shot using a slider with the camera rotated through 90 degrees for the background visiuals
Our initial plan was to track the screwdriver fall in 'real-time' using a custom fabricated camera cage as a means of rigging the high speed. This was later reconsidered as the timing of both objects would have to be accurate to within a fraction of a second. Instead, a length of nylon fishing line was employed to guide the screwdriver towards the lens in a controlled manner.
The loan of a genuine Police car lighting system enabled us to create realistic flashing lights, alternating red and blue.